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Webinar: Insights from Global Banking Expert
A press release promoting the ACAMS webinar on using AI to detect financial crime, written to drive registrations before the live event.
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Hawk Wins for AI Anomaly Detection in the Chartis RiskTech AI 50
A press release announcing Hawk’s win in the Chartis RiskTech AI 50, a widely cited independent ranking of AI technology in financial services.
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House Hunting with Influencers
The Goal: Reach audiences in our target markets and promote Homie’s value proposition. The Execution: I brainstormed with Austin and Jess to come up with ideas for how they could showcase our services without necessarily having to buy a house. We landed on having them house hunt with a Homie agent. We also discussed having…
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Hawk Intro / Outro Animation
A brand animation I briefed and directed for Hawk — built to bookend every video the company produced and bring consistency to the whole library.
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Hawk Sizzle Video
A sizzle video I scripted and directed for Hawk — refreshed from an older version and deployed at trade shows, webinars, and sales pitches.
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Entity Risk Detection Use Case Scenarios
Four product marketing infographics illustrating Entity Risk Detection use case scenarios — designed to help potential customers understand exactly what the product catches and how.
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Wolfsberg Group Infographics
Four infographics illustrating the Wolfsberg Group’s Monitoring for Suspicious Activity paradigm shift — designed to work inside the white paper and as standalone social assets.
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The EU AI Act: What It Means for AML and Fraud Professionals
A white paper I edited for Hawk’s Chief Compliance Officer on the EU AI Act — written for AML and fraud professionals navigating what the new legislation actually meant for their AI-powered compliance tools.
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5 Takeaways from Wolfsberg Group Guidance on Monitoring for Suspicious Activity
A white paper I ghostwrote with Hawk’s Chief Product Officer breaking down the Wolfsberg Group’s new guidance on Monitoring for Suspicious Activity — and what it means for how modern AFC tools should be built.
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Using AI to Detect Financial Crime
A white paper I adapted from a webinar Hawk co-hosted with ACAMS — repurposing the CPO’s expertise into a written piece that kept generating organic traffic long after the live event.
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Money Laundering Trivia Quiz
The Goal: Engage potential buyers at our booth at a money laundering industry conference. The Execution: We created a trivia quiz with a prize for getting a score above a certain threshold. We sourced questions from the Association of Certified Anti-Money Laundering Specialists (ACAMS), a global training and certification organization. We also included a few questions…
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Hawk AFC Beats
The Goal: Generate leads at an anti-money industry event. The Execution: We had a brainstorm, and came up with the promotion idea: we would promote a giveaway of Bose headphones with a branded Spotify playlist. We even made signs with punny music-related ad copy. We also thought of playing “guess that song” with the playlist,…
Ben Hale: Barely Hinged B2B Content & Marketing
Crazy enough to try it, sane enough to make it work.
