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Cybercops from Munich
A LinkedIn post tying Hawk’s AI-powered financial crime detection to a certain 1987 sci-fi classic. The pop culture reference wrote itself.
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Silicon Slopes Marketing Summit
I wrote this post to announce my presence at a local marketing conference and share some key takeaways. This content performed well because: 1. I tagged a lot of smart people.2. A lot of people went to this event.3. I used a selfie.
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Running Sucks
I wrote this post to celebrate a life milestone: running my first marathon. I discussed lessons for life and work that I’ve learned from running.
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The Hardest Year of My Life
I wrote this post on my personal LinkedIn to talk about a hard time in my entrepreneurial journey and reduce stigma about mental health in society.
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How Does AI Reduce False Positives in AML?
We produced this piece based on a very successful webinar with one of our key SMEs. We repurposed slides from his presentation for engaging and instructive graphic elements.
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4 Reasons to Welcome the New FCA Financial Crime Consultation
We wrote and shot this as a thought leadership piece, in response to an important regulatory development in a key market. The SME informed the written content and spoke in the video clip.
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5 Benefits of Using a FRAML Solution
We wrote this post to address a key topic for the SME’s market. One of our best performing pieces of 2024.
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How Explainable AI Supports Model Validation
We produced this post to call attention to a key USP, truly Explainable AI, and how it supports a crucial process for customers in a strategically vital market, the US.
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Utah Housing Market Update July 2021
This is an example of a monthly market analysis we would run at Homie. The engaging data visualizations and analysis from a real estate expert caused this content resonate with our audience.
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Condo Vs Townhome: Which Is Best For You?
Going to markets faced with affordability challenges, we identified a niche ripe with opportunity: condos and townhomes. In this compare and contrast post, we explored the differences between each option and the reasons why one might be better or worse for a buyer.
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Are You Ready to Buy a House?
This is the same quiz as “Choose Your Home Adventure,” but with all of the fun bits. We knew that the other quiz wouldn’t be for everyone, so we also created this more straight-laced, straightforward version. In an A/B test, the other quiz performed better on all metrics.
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Choose Your Home Adventure
This is one of my favorite projects. It took a team of creatives to develop, design, and deploy this piece of content. The concept? A “Choose Your Own Adventure” quiz that helps homebuyers decide if they’re ready to buy while educating them on the steps to prepare. It was a lot of fun to write,…
Ben Hale: B2B Content & Marketing
Educating & Entertaining with Barely Hinged content.
