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Find the Anomaly
The Goal: We were planning our booth for the biggest anti-money laundering industry event of the year. We wanted to grab attention, engage our audience, and deliver an important message: finding suspicious money laundering activity is hard, and AI technology makes it easier. The Execution: It started as a crazy idea. “What if we had…
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Homie Bus Ads
The Goal: Promote Homie’s loan product, Homie Cash in Logan, Utah, a strategic target market. The Ad: A large part of our target audience, first and second-time homebuyers, were Gen X and Millennials. We built our brand on local inside jokes and pop culture references. So we did both of those things in the copy.…
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Cybercops from Munich
A LinkedIn post tying Hawk’s AI-powered financial crime detection to a certain 1987 sci-fi classic. The pop culture reference wrote itself.
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Silicon Slopes Marketing Summit
I wrote this post to announce my presence at a local marketing conference and share some key takeaways. This content performed well because: 1. I tagged a lot of smart people.2. A lot of people went to this event.3. I used a selfie.
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Running Sucks
I wrote this post to celebrate a life milestone: running my first marathon. I discussed lessons for life and work that I’ve learned from running.
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The Hardest Year of My Life
I wrote this post on my personal LinkedIn to talk about a hard time in my entrepreneurial journey and reduce stigma about mental health in society.
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How Does AI Reduce False Positives in AML?
We produced this piece based on a very successful webinar with one of our key SMEs. We repurposed slides from his presentation for engaging and instructive graphic elements.
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4 Reasons to Welcome the New FCA Financial Crime Consultation
We wrote and shot this as a thought leadership piece, in response to an important regulatory development in a key market. The SME informed the written content and spoke in the video clip.
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5 Benefits of Using a FRAML Solution
We wrote this post to address a key topic for the SME’s market. One of our best performing pieces of 2024.
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How Explainable AI Supports Model Validation
We produced this post to call attention to a key USP, truly Explainable AI, and how it supports a crucial process for customers in a strategically vital market, the US.
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Utah Housing Market Update July 2021
This is an example of a monthly market analysis we would run at Homie. The engaging data visualizations and analysis from a real estate expert caused this content resonate with our audience.
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Condo Vs Townhome: Which Is Best For You?
Going to markets faced with affordability challenges, we identified a niche ripe with opportunity: condos and townhomes. In this compare and contrast post, we explored the differences between each option and the reasons why one might be better or worse for a buyer.
Ben Hale: Barely Hinged B2B Content & Marketing
Crazy enough to try it, sane enough to make it work.
