Ben Hale: B2B Content & Marketing
- Ads
- Articles / Blog Posts
- Infographics
- Interactive Content
- Marketing Collateral
- Press Releases
- Social Media
- Training
- Video
- Webinars
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Building in Public
We decided to make a strategic pivot on our approach to founder-led thought leadership on LinkedIn. We decided to try a “Building in Public” strategy, sharing learnings (including the missteps) from figuring things out in the business.
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LinkedIn Lunacy
We needed to build awareness ahead of a dual acquisition/product release announcement. Knowing that LinkedIn is now infamous for posters landing on the “LinkedIn Lunatics” subreddit, we hatched a plan to capitalize on the trend: we would create our own satirical “LinkedIn Lunatic” posts to capture attention and generate demand.
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AI Conference Panel
We aimed to build awareness for Chief by promoting Bret Larsen’s thought leadership at an AI conference.
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Cybercops from Munich
A LinkedIn post tying Hawk’s AI-powered financial crime detection to a certain 1987 sci-fi classic. The pop culture reference wrote itself.
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Silicon Slopes Marketing Summit
I wrote this post to announce my presence at a local marketing conference and share some key takeaways. This content performed well because: 1. I tagged a lot of smart people.2. A lot of people went to this event.3. I used a selfie.
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Running Sucks
I wrote this post to celebrate a life milestone: running my first marathon. I discussed lessons for life and work that I’ve learned from running.
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The Hardest Year of My Life
I wrote this post on my personal LinkedIn to talk about a hard time in my entrepreneurial journey and reduce stigma about mental health in society.