Thought Leadership on LinkedIn
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The Project
Chief’s founder, Bret Larsen, had just spoken on a panel about the future of work at an AI conference. We aimed to build awareness for Chief by promoting Bret’s thought leadership.
The Goals
- Build awareness for Chief in the form of organic impressions
- Generate demand for Chief, measured by engagement
The Process
This project was fairly simple as a one-off social media post. I coordinated with a contact at one of our investment firms who had been at the event for the photo. And relied on their notes for the content as well. I tagged the other panelists (execs from OpenAI, Anthropic, and Databricks) to ride on the coattails of their stronger brands.
The Results
- 10,000+ organic impressions
- 100+ engagements
The post was a win for Chief. We saw increased awareness and engagement from the effort. We even engaged some of the audience in sales-oriented conversations.
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