Ben Hale: Barely Hinged B2B Content & Marketing
- Ads
- Articles / Blog Posts
- Content Strategy
- Infographics
- Interactive Content
- Marketing Collateral
- Press Releases
- Social Media
- Training
- Video
- Webinars
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Pipeline Health Scorecard
This was my first successful “vibe coding” project. I used Claude to build an ungated Pipeline Health Scorecard app aimed at boosting user engagement and AI citations.
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Money Laundering Trivia Quiz
The Goal: Engage potential buyers at our booth at a money laundering industry conference. The Execution: We created a trivia quiz with a prize for getting a score above a certain threshold. We sourced questions from the Association of Certified Anti-Money Laundering Specialists (ACAMS), a global training and certification organization. We also included a few questions…
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Hawk AFC Beats
The Goal: Generate leads at an anti-money industry event. The Execution: We had a brainstorm, and came up with the promotion idea: we would promote a giveaway of Bose headphones with a branded Spotify playlist. We even made signs with punny music-related ad copy. We also thought of playing “guess that song” with the playlist,…
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Find the Anomaly
The Goal: We were planning our booth for the biggest anti-money laundering industry event of the year. We wanted to grab attention, engage our audience, and deliver an important message: finding suspicious money laundering activity is hard, and AI technology makes it easier. The Execution: It started as a crazy idea. “What if we had…
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Choose Your Home Adventure
This is one of my favorite projects. It took a team of creatives to develop, design, and deploy this piece of content. The concept? A “Choose Your Own Adventure” quiz that helps homebuyers decide if they’re ready to buy while educating them on the steps to prepare. It was a lot of fun to write,…
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Spillman Users’ Conference 2016 Map
I developed this Google Map for Spillman’s annual Users’ Conference.