Ben Hale: Barely Hinged B2B Content & Marketing
- Ads
- Articles / Blog Posts
- Content Strategy
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Optimizing for High-Value AI Searches
A case study about improve a B2B software brand’s presence in AI search, particularly for buyers in the final stages of product research.
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Building a Content Strategy for B2B Software
This is how I crafted a SaaS startup content strategy and iterated on it to generating meaningful pipeline rather than mere traffic. The strategy emphasizes answering specific revenue-related questions, structured content repurposing, and addressing AI search preferences for effective authority building.
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Building in Public with a B2B SaaS Founder
We decided to make a strategic pivot on our approach to founder-led thought leadership on LinkedIn. We decided to try a “Building in Public” strategy, sharing learnings (including the missteps) from figuring things out in the business.