The Goal: Engage potential buyers at our booth at a money laundering industry conference.
The Execution: We created a trivia quiz with a prize for getting a score above a certain threshold. We sourced questions from the Association of Certified Anti-Money Laundering Specialists (ACAMS), a global training and certification organization. We also included a few questions about Hawk.
The Results: The quiz was a hit. Attendees stopped at the booth, and we generated leads for the sales team to engage.
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