The Goal

Brand awareness. Show Hawk’s personality, make the AML space feel a little less like a compliance seminar, and get the audience to stop scrolling long enough to actually read something.

The Process

Fighting financial crime with AI-powered technology sounds a lot like a certain 1987 sci-fi classic. I leaned into it. The post tied Hawk’s work to the Robocop universe. If you’re building software that hunts down financial criminals, you might as well own the comparison. (We had the better technology. Robocop had the better theme music. It’s a wash.)

The Results

Good placement, solid reach with the AML community. No hard numbers to report, but the post did what it was supposed to do: made people smile and reminded them that Hawk exists.