The Goal: Reach audiences in our target markets and promote Homie’s value proposition.
The Execution: I brainstormed with Austin and Jess to come up with ideas for how they could showcase our services without necessarily having to buy a house. We landed on having them house hunt with a Homie agent. We also discussed having them use our service to buy a house, but that didn’t pan out.
The Results: 22K impressions in our target market, with content that showcased our customer service, buying incentives, and brand.
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