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Using AI to Detect Financial Crime
I wrote this white paper based on a webinar given by a subject matter expert in the c-suite. I really liked how the graphics turned out. They effectively illustrate the concepts discussed in the content.
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Money Laundering Trivia Quiz
The Goal: Engage potential buyers at our booth at a money laundering industry conference. The Execution: We created a trivia quiz with a prize for getting a score above a certain threshold. We sourced questions from the Association of Certified Anti-Money Laundering Specialists (ACAMS), a global training and certification organization. We also included a few questions…
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Hawk AFC Beats
The Goal: Generate leads at an anti-money industry event. The Execution: We had a brainstorm, and came up with the promotion idea: we would promote a giveaway of Bose headphones with a branded Spotify playlist. We even made signs with punny music-related ad copy. We also thought of playing “guess that song” with the playlist,…
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Find the Anomaly
The Goal: We were planning our booth for the biggest anti-money laundering industry event of the year. We wanted to grab attention, engage our audience, and deliver an important message: finding suspicious money laundering activity is hard, and AI technology makes it easier. The Execution: It started as a crazy idea. “What if we had…
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Homie Bus Ads
The Goal: Promote Homie’s loan product, Homie Cash in Logan, Utah, a strategic target market. The Ad: A large part of our target audience, first and second-time homebuyers, were Gen X and Millennials. We built our brand on local inside jokes and pop culture references. So we did both of those things in the copy.…
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Cybercops from Munich
In this post, I married three of my loves: content, my company, and pop culture. A recipe for success in my cookbook. Did I mix metaphors enough there?
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Silicon Slopes Marketing Summit
I wrote this post to announce my presence at a local marketing conference and share some key takeaways. This content performed well because: 1. I tagged a lot of smart people.2. A lot of people went to this event.3. I used a selfie.
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Running Sucks
I wrote this post to celebrate a life milestone: running my first marathon. I discussed lessons for life and work that I’ve learned from running.
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The Hardest Year of My Life
I wrote this post on my personal LinkedIn to talk about a hard time in my entrepreneurial journey and reduce stigma about mental health in society.
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How Does AI Reduce False Positives in AML?
We produced this piece based on a very successful webinar with one of our key SMEs. We repurposed slides from his presentation for engaging and instructive graphic elements.
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4 Reasons to Welcome the New FCA Financial Crime Consultation
We wrote and shot this as a thought leadership piece, in response to an important regulatory development in a key market. The SME informed the written content and spoke in the video clip.
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5 Benefits of Using a FRAML Solution
We wrote this post to address a key topic for the SME’s market. One of our best performing pieces of 2024.
Ben Hale: Content Marketer & Writer
Please enjoy some words that I put together in a particular order (also known as writing).
Projects by Category
- Ads
- Articles / Blog Posts
- Infographics
- Interactive Content
- Marketing Collateral
- Press Releases
- Social Media
- Video
- Webinars
Ben Hale: Content Marketer & Writer 