Ben Hale: Content Marketer & Writer

We produced this post to call attention to a key USP, truly Explainable AI, and how it supports a crucial process for customers in a strategically vital market, the US.

This is an example of a monthly market analysis we would run at Homie. The engaging data visualizations and analysis from a real estate expert caused this content resonate with our audience.

Going to markets faced with affordability challenges, we identified a niche ripe with opportunity: condos and townhomes. In this compare and contrast post, we explored the differences between each option and the reasons why one might be better or worse for a buyer.

This is the same quiz as “Choose Your Home Adventure,” but with all of the fun bits. We knew that the other quiz wouldn’t be for everyone, so we also created this more straight-laced, straightforward version. In an A/B test, the other quiz performed better on all metrics.

We wrote Homie Highlights to showcase our real estate agents and show what a great place Homie was to work. Two-prong purpose and approach.

We wrote this content to inform and educate first-time homebuyers, who at the time were a core segment of our target market. First-time homebuyers were more likely to use our real estate products and services, so we went for key content and keywords for this segment.

The island of Maui is a tropical paradise, full of rich history, scenic beaches, panoramic coastline, dense rainforest, and mystical waterfalls. The Road to Hana, or Hana Highway, is famous for its windiness and its many sights and stops. There are almost more worthwhile places than you can take time to see. We’ll point out…

The reviews for Super Mario Odyssey are in. Everyone’s hats are off to the latest installment in the Super Mario series. Sometimes you hear a game get hyped so much that when you finally get your hands on it, it doesn’t live up to the billing. Odyssey is not one of those games. Here are…