Ben Hale: Content Marketer & Writer
- Ads
- Articles / Blog Posts
- Infographics
- Interactive Content
- Marketing Collateral
- Press Releases
- Social Media
- Video
- Webinars
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How Does AI Reduce False Positives in AML?
We produced this piece based on a very successful webinar with one of our key SMEs. We repurposed slides from his presentation for engaging and instructive graphic elements.
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4 Reasons to Welcome the New FCA Financial Crime Consultation
We wrote and shot this as a thought leadership piece, in response to an important regulatory development in a key market. The SME informed the written content and spoke in the video clip.
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5 Benefits of Using a FRAML Solution
We wrote this post to address a key topic for the SME’s market. One of our best performing pieces of 2024.
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How Explainable AI Supports Model Validation
We produced this post to call attention to a key USP, truly Explainable AI, and how it supports a crucial process for customers in a strategically vital market, the US.
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Utah Housing Market Update July 2021
This is an example of a monthly market analysis we would run at Homie. The engaging data visualizations and analysis from a real estate expert caused this content resonate with our audience.
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Condo Vs Townhome: Which Is Best For You?
Going to markets faced with affordability challenges, we identified a niche ripe with opportunity: condos and townhomes. In this compare and contrast post, we explored the differences between each option and the reasons why one might be better or worse for a buyer.
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Are You Ready to Buy a House?
This is the same quiz as “Choose Your Home Adventure,” but with all of the fun bits. We knew that the other quiz wouldn’t be for everyone, so we also created this more straight-laced, straightforward version. In an A/B test, the other quiz performed better on all metrics.
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Homie Highlight: Tonya Bassett
We wrote Homie Highlights to showcase our real estate agents and show what a great place Homie was to work. Two-prong purpose and approach.
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Utah First-Time Homebuyer Guide
We wrote this content to inform and educate first-time homebuyers, who at the time were a core segment of our target market. First-time homebuyers were more likely to use our real estate products and services, so we went for key content and keywords for this segment.
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The Best Maui Road Trip
The island of Maui is a tropical paradise, full of rich history, scenic beaches, panoramic coastline, dense rainforest, and mystical waterfalls. The Road to Hana, or Hana Highway, is famous for its windiness and its many sights and stops. There are almost more worthwhile places than you can take time to see. We’ll point out…
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Super Mario Odyssey, Is It Worth the Hype?
The reviews for Super Mario Odyssey are in. Everyone’s hats are off to the latest installment in the Super Mario series. Sometimes you hear a game get hyped so much that when you finally get your hands on it, it doesn’t live up to the billing. Odyssey is not one of those games. Here are…
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The Future of Police Technology
Technology changes so rapidly, keeping up with the latest innovations can be taxing. Now that most of the large public safety trade shows and expositions, such as the IACP conference, have come and gone, we’ve seen many of the year’s advances in police technology. Among the newest and most impactful technology, five major trends have made…
Ben Hale: Content Marketer & Writer 