Ben Hale: Content Marketer & Writer
- Ads
- Articles / Blog Posts
- Infographics
- Interactive Content
- Marketing Collateral
- Press Releases
- Social Media
- Video
- Webinars
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Homie Bus Ads
The Goal: Promote Homie’s loan product, Homie Cash in Logan, Utah, a strategic target market. The Ad: A large part of our target audience, first and second-time homebuyers, were Gen X and Millennials. We built our brand on local inside jokes and pop culture references. So we did both of those things in the copy.…
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#SpillmanEverywhere Campaign
Much like the #TechnologyIsEvolving campaign of 2015, we promoted videos, banners, and print ads in a multichannel effort in 2016. Our central idea was the mobility of our products. We made two videos this time around, one focused on our larger product, Flex, and the other on Nova, a product for smaller law enforcement agencies.…
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Still Spillman Campaign
This was my second multi-channel campaign. The intent was to communicate that Spillman hadn’t changed any of what made it great as a company.
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#TechnologyIsEvolving Campaign
With this 2015 campaign, we aimed to promote our cloud product, Nova, by juxtaposing outdated technology, with our new, evolving tech.
Ben Hale: Content Marketer & Writer 