Educational Webinar

The Goal: Buyer Education

We aimed to help customers understand what AI means in an anti-money laundering context, and show them how it can improve their processes.

The Process: Media Partnership & Subject Matter Experts

We partnered with an internal subject matter expert, a well-versed industry analyst (who also spearheaded the marketing and distribution), and a current practitioner. Together, we crafted an educational discussion. I wrote the brief, the abstract, and the discussion questions. I even got to introduce the group in the live session.

The Results: Warmer Buyer Contacts

We collected contact information for people interested in the subject matter for further discussion and created a content asset we could repurpose on other channels.

See the full webinar for more.