Ben Hale: Content Marketer & Writer

The Goal: Educate customers about what AI means in an anti-money laundering context, and how it improves processes.

The Execution: I partnered with an internal subject matter expert, a well-versed industry analyst, and a current practitioner to craft an educational discussion. I wrote the brief, the abstract, and the discussion questions. I even introduced the group in the session.

The Results: We collected contact information for people interested in the subject matter for further discussion and created a content asset we could repurpose on other channels.

See the full webinar for more.