Ben Hale: Content Marketer & Writer

The Goal: Generate leads at an anti-money industry event.

The Execution: We had a brainstorm, and came up with the promotion idea: we would promote a giveaway of Bose headphones with a branded Spotify playlist. We even made signs with punny music-related ad copy. We also thought of playing “guess that song” with the playlist, but it didn’t work out.

We curated a playlist with a financial crime theme. It featured hits like “One Way or Another,” “Take the Money and Run,” and “Smooth Criminal.

The Results: The promotion garnered booth traffic and attention, and generated leads for the sales team to engage with. Mission accomplished.