Ben Hale: Content Marketer & Writer

This is one of my favorite projects.

It took a team of creatives to develop, design, and deploy this piece of content.

The concept? A “Choose Your Own Adventure” quiz that helps homebuyers decide if they’re ready to buy while educating them on the steps to prepare.

It was a lot of fun to write, and I hope a lot of fun for users to experience. We A/B tested this one against a “normal” quiz and it performed much better (no surprise to me).

One cool thing about this content: the quiz element qualified any leads that filled the form at the end. Creating useful intel for the sales team was a big win.